Keepin’ up with KJ

Keepin’ up with KJ: Behind the Quarterback

Westrock Orthodontics forms NIL partnership with D1 college quarterback KJ Jefferson!

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You've got a lot to smile about!

We are proud to announce our second NIL partnership with D1 college quarterback KJ Jefferson. This partnership will help promote the importance of a healthy smile, as well as document KJ’s oral health journey.

“I am excited that we decided to do our next NIL deal with KJ,” said Westrock Orthodontist, Dr. Darren Hallums. “He is a kind and respectful guy who loves to cut up and crack jokes with the staff. He also took the time to sign autographs with my kids and they loved every moment of it. I’m so happy we get to make a difference and help him along his healthy smile journey.”

KJ’S partnership with Westrock Orthodontics will include Invisalign treatment. Follow his Invisalign journey at @westrockortho on Instagram. 

Things are heating up behind the scenes

Check out Westrock’s new commercial featuring KJ Jefferson. “Shooting the commercial was a blast and it was great to have the opportunity to work with KJ”, said Kiana Waits, Rock Dental Brands PR Marketing Specialist. “KJ was a natural on camera and he brought a lot of comedy to the shoot which made this commercial a hit!”

KJ Jefferson is a native of Sardis, Mississippi that currently plays football in Fayetteville, AR. Beyond his collegiate accomplishments, as a high school player KJ was rated as the fourth-ranked dual-threat quarterback in the country by 247Sports, slotted as the 12th overall player in the state of Mississippi by Rivals, and helped the Cougars to the Mississippi state 3A semifinals, finishing the 2018 campaign with a 12-2 overall record.

“I’m excited to join the Westrock Orthodontics team as its newest patient and student athlete ambassador,” said Jefferson. “Rock Dental Brands is the state’s leader in oral health with clinics all over Arkansas and the region, including Westrock Orthodontics in Fayetteville, so I couldn’t think of a better partner for me.”

“It’s been a pleasure to work with KJ”, said Kelly Grappe, VP of Marketing at Rock Dental Brands. “He is such a humble and outstanding guy who is great both on and off the field. I’m really proud that KJ chose Westrock and we are excited to see the results.”