FAYETTEVILLE, Ark. (Jan. 13, 2022) – Westrock Orthodontics, a clinic affiliated with Rock Dental Brands, announced its first NIL partnership with college basketball player Au’Diese Toney. The partnership will help promote the importance of a healthy smile, as well as document Toney’s oral health journey.

“We’re excited to partner with basketball player Au’Diese Toney to promote how smiles can have a positive impact on both an individual and a personal brand,” said Westrock orthodontist Dr. Darren Hallums. “Au’Diese has a great reputation on and off the court and is the perfect partner for Westrock Orthodontics. We’re excited to welcome him to the Westrock Orthodontics and Rock Dental Brands family!”

The partnership was formed in light of the law passed in July 2021 allowing NCAA athletes to profit from their name, image and likeness (NIL). Toney is a North Carolina native that currently plays basketball in Fayetteville, Ark. Beyond his collegiate accomplishments, as a high school player Toney helped lead Trinity Christian in Fayetteville, N.C. to a 25-6 record and the North Carolina 1A state championship in 2018. He was named National Athletic Association of Private Schools Division 4 All-American and also received Division 4 NAAPS Player of the Year honors.

“I’m excited to partner with Dr. Hallums and Westrock Orthodontics,” said Toney. “I visited their Fayetteville clinic and have experienced first-hand Dr. Hallums’ expertise and excellent patient care. Westrock has an excellent reputation and clinics all over the state, which is one of the reasons I chose to team up with them.”

Toney’s partnership with Westrock Orthodontics will include Invisalign treatment. Follow his Invisalign journey at @westrockortho on Instagram.

“We’re excited to kick off our company’s first NIL partnership with Au’Diese Toney,” said Kristi Crum, CEO of Rock Dental Brands. “Our provider-led practice management group has been rapidly expanding to serve more providers across the southeast. As we expand, we look forward to pursuing additional NIL opportunities for our clinics and providers.”

To learn more about how Rock Dental Brands can support your dental practice, visit joinrockdentalbrands.com. Rock Dental Brands also has opportunities for providers to join our current affiliated locations. To learn more about joining the Rock Dental Brands team of professionals, visit joinrockdentablbrands.com/joinourteam.

About Rock Dental Brands

Rock Dental Brands is a progressive practice management group, started by dentists, that provides support to general and dental specialists affiliates, including Westrock Orthodontics, Leap Kids Dental, Rock Family Dental and Impact Oral Surgery and a host of other independent brands. Rock Dental Brands’ mission is to make quality care attainable for each and every patient throughout their lifetime. For more information about Rock Dental Brands, visit rockdentalbrands.com.